Our Story

We're in the business of simplifying travel.
We build relationships between travel providers and their customers that increase trust, experience and revenue.
Lola Tech Founded as consulting vehicle for Luke McNeice to create the ecommerce architecture for Universal Studios, Florida.
Lola Tech wins Allegiant Air contract to build the low-cost airline’s new ecommerce system and booking path.
$1bn sales through Allegiantair.com Lola Tech amasses a 40 strong team and contracted to make ongoing improvements to the airlines booking path and build out other operational systems.
Allegiant most profitable airline in the word through innovative business model and well performing digital channels that deliver industry leading ancillary revenue.
Lola Tech delivers Voice booking POC for Allegiant following R&D’s identification of conversational interfaces being an important channel for customer engagement over the following 5-10 years.  Lola Tech team now 80 person
September - Dazzle founded as wholly owned product by Lola Tech as a hotel concierge that uses smart speakers in hotel rooms
October - Dazzle wins Marriott testBED accelerator against 450 other startups and steps up platform development
December - Dazzle goes live in Marriott Hotel London County Hall with a system that automatically answers requests for guests and passes requests to the concierge to deliver to rooms
March - Launched Dazzle for hotels and added functionality to the platform that allowed a perpetual conversation across channels, enabling requests through voice and chatbot.
May - Runner-up Eye for Travel Europe Best Technology Innovation gaining 3rd party validation as a leader in conversational design
October - Winner Eye for Travel North America Best Technology Innovation in Las Vegas further consolidating the vision for the Dazzle platform and moving the company’s trajectory as as a platform for travel rather than hotels.
October - Winner London Midland Labs following a 10 week accelerator program with this UK rail operator we were voted by the industry as a platform that solves several large issues including digital ticketing and improving customer experience.
March - The month of voice from Phocuswire we were invited to contribute in articles and podcasts alongside Skyscanner, Trainline and Kayak on the role voice will play in the future of automated assistants.
Dazzle is on a path to become the world expert in crafting conversations that lead to a transaction

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Executive Team

Ed Hodges


Ed specialises in creating and bringing digital channels to market and has built the digital capability and operating models for banks (RBS, Lloyds, Vanquis Bank) and retailers (Tesco). He has also built the European division of a Cyber Security company (InAuth) which successfully sold to AMEX in 2016.

Marcus Mayers

Rail Consultant

Marcus has twenty years experience of the rail sector and holds a MBA in innovation from Imperial College. He has worked for train operating companies, network rail, and signalling contractors leading a range of projects and programmes. Most recently, he has focused on information systems in rail and intelligent mobility.

Pete Shannon


Pete brings with him nineteen years of experience in technology and digital delivery. Previously a partner at a boutique digital consultancy and before that twelve years with Deloitte and a founder member of Deloitte Digital, he has successfully led global digital engagements for clients such as BBC, Nissan, Pearson, Lloyds Banking Group and DMGT.

Henry Todd

Chief Technical Architect

Henry has been leading software projects for around 8 years, for clients including HSBC, BT Openreach, KBS Malaysia and Sinosteel. Henry wrote his first chatbot at university in 2001. Nowadays he is passionate about using text & voice to "flatten" existing interfaces to provide faster & less formal ways for people to get things done.

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We envision a future where travellers will be able to use natural language to book a smart ticket which includes all of the required transport modes and additional product and services they desire. 
Dazzle will enable transport operators to create a single service to fulfil this customer need which will span across multiple channels and enable the provision of ancillary sales on top of core travel revenue.