“Brand adoption of voice is a three-part process. It starts with getting consumers to trust the interface, which builds each time they ask a question and easily get the right answer.
As trust is established, consumers will use the voice assistant more often, which generates valuable data that brands can use to personalize the conversation.
And the final phase comes when the communication channel can be used to drive revenue.”
Dazzle’s Charles Cadbury was recently interviewed by Phocuswire about UX and design for voice as part of their “Voice Month”, you can Read the full article here: